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How AI sees this business
Scanning public source
Preparing server-side source read.
- No public profile is published from this scan.
- You can review Sources, Files and the action queue while the crawler works.
- Large or protected sites can take longer because we check pages, machine-readable surfaces and crawler access.
Claim chain
One screen for the claim chain: canonical facts, supporting evidence, freshness, conflicts and agent boundaries.
Create a separate client profile
First-run control path
Canonical profile
The official profile AI should trust
This is the clean business description we want AI assistants to reuse instead of guessing from scattered pages, old snippets, directories or social bios.
- For SEO teams: it becomes the source-of-truth behind AI visibility work.
- Next step: confirm what the business does, serves, offers and should not claim.
Tracked sources and sites
source graphWhere AI may learn facts from
Sources are websites, directories, social profiles and mentions that can shape AI answers. We track them so the profile is based on evidence, not vibes.
- Why it matters: wrong third-party pages can override the official story.
- Next step: scan official pages first, then add important mentions or stale sources.
Entity graph
Make the business easier to resolve
The profile says what the company is. The graph says how its parts connect, what supports those links, and where agents should not guess.
- For complex clients: parent brands, locations, people and offers stop floating as disconnected pages.
- Next step: add the important relationships and attach proof URLs where possible.
Why AI may be confused
Find contradictions before AI repeats them
This tab separates real source disagreements from gaps like missing pricing, availability, contacts or proof.
- For clients: this turns “AI got us wrong” into a fixable evidence task.
- Next step: decide which version is official and attach proof.
Owner confirmations
audit trailTurn draft facts into owner-backed facts
Some facts should not be guessed by a crawler. The owner confirms the claims AI may safely treat as current: services, regions, contact route, limits and positioning.
- Why it matters: owner-confirmed facts are stronger than scraped text.
- Next step: verify ownership, then confirm the important fields.
Ownership verification
Prove the profile belongs to the business
Verification protects the profile from being changed by the wrong person. It also makes the canonical layer more trustworthy for agencies, clients and AI systems.
- Methods: domain file, website proof, work email or public profile code.
- Next step: place the verification token and run the check.
Deployment integrity
technical layerCheck whether the AI-readable layer is actually live
This tab checks public machine-readable surfaces such as `llms.txt`, profile JSON, schema and agent endpoints. It separates “we generated files” from “bots can read them”.
- For SEO delivery: this is installation QA and proof of work.
- Next step: publish missing files, then re-check from the server.
AI Bot Intelligence
liveSee who read the layer and what it means
Analytics turns server/CDN logs into an operator view: bot visits, blocked paths, failed reads, last bot read, and which endpoints were reached.
- Not just traffic: it interprets access into risks and next actions.
- Next step: import logs or connect hosting/CDN data.
Recent evidence
Changelog
Freshness
Keep the AI profile from going stale
AI answers can reuse old facts for months. Freshness tracks what needs re-checking: source reads, owner confirmations, policies, prices and service changes.
- For retainers: this is the monthly maintenance layer.
- Next step: queue recrawls and confirm changed facts.
Agent permissions
Define what AI agents are allowed to say or do
Permissions explain safe boundaries: what can be quoted, what needs human review, which facts are public, and which actions should never happen automatically.
- Why it matters: it reduces risky AI handoffs and overclaiming.
- Next step: set allowed claims, restricted claims and approval rules.
Safe actions
Map the next step after AI recommends the business
Actions tell an assistant where to route a user: booking, contact, checkout, quote request, human review or support. The goal is useful handoff, not autonomous risk.
- For local clients: this exposes the path from answer to lead.
- Next step: define required fields and confirmation boundaries.
Question coverage
Turn customer questions into an AI-readability work queue
Visibility reports show where a brand appears. Question coverage shows whether the business has enough clear, current and source-backed information for agents to answer what buyers actually ask.
- For agencies: this turns another report into concrete fixes.
- Next step: add real buying questions, run coverage, then fill the missing facts.
AI visibility probes
Test real questions customers may ask AI
Probes compare AI answers with the canonical profile: does AI know the official site, services, contact route, source links and limits?
- No ranking promise: this is evidence about ambiguity and accuracy.
- Next step: run a probe, then turn missing facts into profile updates.
Repair queue
The action list for improving the AI layer
Client pack tasks combine source conflicts, missing files, bot access, stale facts and AI probes into prioritized work a GEO specialist can send, assign or monitor.
- For GEO specialists: use this as the client-facing delivery pack and monthly maintenance queue.
- Next step: fix high-impact tasks first, then verify the result.